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WHAT WE DO
Strategic support for shopper, retail and channel work
We help brands, agencies and growing businesses bring specialist shopper and retail thinking to strategy, campaigns, toolkits and channel work.
For Brands
Helping teams sharpen shopper thinking across campaigns, retail strategy and execution.
Campaign and brand shopper strategy
Toolkit and workshop development
Retail and trade presence strategy
Ongoing strategic support
For Agencies
Specialist retail and shopper expertise to strengthen strategy, planning and delivery.
Shopper and retail strategy
Plug-in strategic support
Channel and communications planning
Integrated and experiential input
For Growing Businesses
Practical strategic support to improve retail presence, clarity and performance.
Retail and competitor analysis
Shopper and brand strategy
Framework and proposition development
Channel optimisation
WHAT WE DO
Strategic support from brand to basket
We help brands and agencies (small and large) connect the dots between brand strategy, campaign ideas, shopper behaviour and retail execution. Creating efficacy from the big idea to the buying moment.
Path to purchase audits
Analyse how your brand and products show up in the consumer journey. Discover opportunities for growth in-store and online.
Shopper marketing strategy
Maximise your impact at shelf with creative and commercially minded strategy.
Shopper marketing support
Empower your teams with on hand shopper marketing expertise, support and advice.
Campaign to retail translation
We help brand and creative ideas travel into shopper, retail media, channel toolkits and activation without becoming generic, disconnected or purely promotional.
Brand to basket audits & recommendations
Analyse how your brand and products show up in the shopper journey. Discover opportunities for growth in-store and online.
Shopper marketing strategy & execution
Maximise your impact at shelf with creative and commercially minded strategy and execution.
Shopper marketing advisory & support
Empower your teams with on hand shopper marketing expertise, support and advice.
WHAT WE DO
Strategic support for shopper, retail and channel work
We help brands, agencies and growing businesses bring specialist shopper and retail thinking to strategy, campaigns, toolkits and channel work.
Path to purchase audits
Analyse how your brand and products show up in the consumer journey. Discover opportunities for growth in-store and online.
Shopper marketing strategies for growth
Maximise your impact at shelf with creative and commercially minded strategy.
On-call shopper marketing support
Empower your teams with on hand shopper marketing expertise, support and advice.
HOW WE DO IT
Connecting brand ambition to shopper action
We look at the full commercial journey: what the brand is trying to build, what shoppers are trying to do, and what retailers are looking to achieve. Then we shape the strategy that connects it all.
01 / UNDERSTAND
Dissecting brand, shopper and retailer realities
We look at the brands aims and ambitions. We analyse how shoppers think, compare, decide and navigate. We interpret and understand what retailers are focused on achieving through brand partnerships.
02 / IDENTIFY
Identifying key barriers & growth opportunities
We identify what is blocking conversion and where clearer strategy, communication or experience can unlock growth.
03 / SHARPEN
Define the shopper strategy
We define the shopper task, the behavioural opportunity and the role of each touchpoint, so the work is not just on brand, but relevant, distinctive and commercially effective.
04 / OPTIMISE
Translation into retail reality
We shape how the idea should show up across channels, touchpoints, toolkits and activation, adapting to the context without losing the brand.
WHERE WE SPECIALISE
One brand idea, many shopper realities
Shoppers do not experience brand, media, retail and activation as separate worlds. They move between memory, search, shelf, content, online and physical retail (often quickly, messily and with different needs in each moment). We help brands understand how the idea should flex across those realities, while staying connected to the bigger brand strategy.
Super & hypermarkets
Convenience
Third spaces
E-commerce
Retailer e-commerce
DTC
Social commerce
Retail media
Super & hypermarkets · Convenience · Third spaces · E-commerce · Retailer e-commerce · DTC · Social commerce · Retail media
Wherever the brand is
We look at the environments where the brand meets the shopper wherever that might be, from online & social to store and third spaces.
Whatever shoppers need
We focus on what shoppers are trying to do in the moment: discover, compare, navigate, justify, choose or convert.
How the idea should land
We shape the role of each touchpoint so the brand idea becomes shopper relevant, channel ready and effective.
WHERE WE SPECIALISE
Clarity across store, screen
Shoppers do not experience brands in neat channels. They move between physical and digital environments, forming opinions, comparing options and making decisions along the way. We help brands understand where choice is shaped — and where strategy, communication and activation can work harder.
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In-store
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Online
Need to connect brand, shopper and retail?
Bring us in when the brand idea needs to work harder in the world of retail.
We help connect campaign thinking, shopper behaviour and channel execution. So the work stays strategically coherent all the way to the point of purchase.
How can we help?
Living life
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In proximity
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In the store
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At the shelf
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Post purchase
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Path to purchase audits
Analyse how your brand and products show up in the consumer journey. Discover opportunities for growth in-store and online.
Shopper marketing strategy
Maximise your impact at shelf with creative and commercially minded strategy.
Shopper marketing support
Empower your teams with on hand shopper marketing expertise, support and advice.
HOW WE DO IT
Clear thinking, properly structured
Our role is not just to provide answers, but to bring clarity, structure and specialist thinking to complex shopper and retail challenges. We focus on making problems easier to understand, decisions easier to make, and work easier to deliver.
Clarity first
We focus on making problems simple enough to understand, while protecting the complexity that matters.
Structured thinking
We bring clear frameworks, defined outputs and well‑grounded recommendations.
Specialist expertise
Everything is grounded in real shopper and retail experience, so work is credible, usable and easy to apply.